Tribalscale - Toronto
Leading the Product & Design practice: 10 product managers + 5 UI/UX designers
Help building product management practice in Dubai and Boston offices.
Key successes (in progress):
+ Increased team NPS
+ Optimized resource utilization (& margins)
+ Introduced value/outcome-based practices within the organization
Tribalscale - Toronto
Identify problems and opportunities in the market, test and deliver valued products to users
Transforming products within Fortune 500 enterprises via pairing, workshops, bootcamps, 1:1s, for their agile digital transformation.
Mentoring 4 transformation product managers.
Key Successes:
+ Successfully launched 10+ products globally
+ 100% client recognition received for products worked on
+ Release time to production 3x less than other teams
+ Improve team NPS from -33 to 100
+ Recurring presenter of product development enhancements to 100+ employees including executives
BCBGMAXAZRIA - Los Angeles
Manager of international eCommerce business unit taking purely US eCommerce business into a global digital success.
Key successes:
+ Successfully launched 3 brands' international fulfillment & UX
+ Sole manager of 10M$ business unit with VP
+ Speaker at two global eCommerce conferences in Los Angeles
Clement Ltd - Quebec
Built omnichannel and digital shopping experience from scratch in earlier eCommerce era.
Key successes:
+ Finalist in Canada Post's eCommerce Innovation Award - M/L Retailer
ABC News - Launched 2016 elections interactive maps and live coverage with 99%+ crash-free users with 5x+ load.
FanXchange - Reduced authentication complexity by 50% for existing users
Bloomberg - Launched new dashboard interactive experience and gestures on tvOS
LoyaltyOne (Air Miles) - from user interviews, prototyping, running user testing, launched net new airmilesshops.ca website before BFCM with 5%+ user growth
Emirates Airlines - Revamped new loyalty functionality within existing application growing from 2M program earning/redemption section visit to 18M YOY.
Manulife/John Hancock - Introduced feedback cycles with users and stakeholders, increasing releases to production 2x for products with over 2M users.
TRIBALSCALE
Contributed $500k+ worth of new business by introducing new concept of running design sprint in response to RFP and demonstrated its value to client executive
BCBGMAXAZRIA
Enabled growth in underserved Canadian market, growing Canadian-based digital revenue by 30%.
Introduced new sizing feature for international users reducing return rate in Europe by 10%
CLEMENT LTD
Grew eCommerce business from scratch into 20% YOY growth business unit, most profitable in the company to date - from process automation, marketing to building an omnichannel strategy with its 35 stores.
Sharing knowledge with Brainstation cohorts on the basics of Product Management. Getting to know people to mentor, refer, hire!
Mentor at Techstars Startup Weekend Toronto Women
ProductTankTO - Finding Purpose in Product
FashionTechTO - Users First. Innovate with purpose.
Growing Global Speaker
Global Ecommerce Leaders Forum Speaker
Florida International University - Miami
Master's of business administration with a focus on International Business
Laval University - Quebec
Bachelor's degree in business administration
Absolutely. I am always up to discover new places in the world, and with the right opportunity, anything is possible.